Social ads like meta still (mostly) work but are so expensive it’s not sustainable. Need to completely change our approach.

It’s logical to feel that way but you would be amazed at how well email works. Plus email vs other marketing channels is extremely cost effective.

Same thing here. I run meta ads only and have been averaging about 1-2 emails per month. Nowhere near enough. I do work full time outside of my business but it’s no excuse. Rising ad costs have been devastating. We will likely lose 100k this year.