17% is terrible repeat business. I’d focus on getting that number way up before sinking time and money into attracting new customers who are 83% unlikely to return.
As a coffee shop, you should have regulars who are dropping in every day before work. Is your setup conducive to this? Or is it mandatory leisurely plant browsing that doesn’t make sense for the pre-work crowd? What’s your most re-ordered to-go food item? Least ordered?
Oh I love a strawberry covered waffle! Damn it lol!