For Insta and TikTok, mixing it up with educational bits about shark teeth, some behind-the-scenes peeks, and customer stories can really draw people in. Don’t forget top-notch pics of those fossils too. SEO-wise, make sure your website is using those niche keywords like ‘paleontology’ to catch the right eyes. Boost App Social could be a nifty tool here for spicing up your social media posts.

Also, ever thought of starting a blog? Dropping some fascinating fossil facts could boost your site’s SEO and keep folks coming back.

Collaborating with museums or schools could be a neat move too.

Don’t be the guy who quits at halftime. Yeah, the bigwigs stole your thunder, but that’s just round one. Reassess, rebrand, and relaunch.