As others have said, I would move forward with a coach / consultant cautiously. When I first got hired as a business consultant, my advice was awful - in hindsight maybe even harmful to our clients.

If you go with a coach / consultant, try to identify one who has been in your industry or at least specializes in it. Anybody can look at your P&L and tell you where the gaps are but without the context of what’s happening in your industry, the feedback will likely fall flat.

One of the most impactful things that I do with my clients is introduce them to people who are successful in their industry. It maybe worthwhile to approach some other business owners in your same field and do something as simple as asking them to lunch. It’s not likely that they’ll share their secret sauce but they may help you identify some areas of opportunity. Also, that kind of relationship can be ongoing and will likely be far cheaper than going the consultant route.

Could you DM me your website?

I would outsource this first and hire a 3rd party vendor. I generally don’t like the premium markup that you would pay them for the long run but it should help you identify the CPC in your industry. This will help you identify what you can expect when bringing the work in house. Also, per the interview process, you’ll want someone who is familiar with the platform and has proven results based on keyword generation etc. Google ads is fantastic but to get the most out of it, you’re going to need someone with talent - don’t trust the account managers to help you get the results you’re looking for.

Based on your post history, it looks like you’re going to be marketing for online personal training. I suspect that this is going to be pretty competitive since people can perform the work from anywhere.

I’d be concerned about the current actor’s strike. You’re almost guaranteed to have a rough first few quarters with nothing new releasing.