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Joined 10 months ago
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Cake day: November 10th, 2023

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  • Rapid growth can be extremely expensive.

    It requires upgrades in infrastructure and workforce.

    Building a business can also be costly for the owner’s mental health. You can drive them 2x the revenue? What about their fear? What about their spouse’s expectations and being present for their toddler? How are they gonna hire more production staff or scratch up another $xx,000 to buy another mold? How to they pay in advance for the inventory when the growth is sudden? And…owning a business is scary! Caution and fear are similar and sometimes indiscernible to the outsider and…also to the owner!

    Last, perhaps they make a higher % on other sales channels, perhaps direct? You may be filling up their Friday but maybe their near-and-potatoes direct sales are their Monday-Thursday.

    And maybe they’re comfortable or depressed or scared or overwhelmed about everything everywhere all at once!

    Ask them the question in a kind way—as a partner and not just a person wanting to double your commission by simply doubling their spend and suddenly doubling their workload! Making stuff is hard work.