Hi! The tool is useful, the overall website lacks a bit of “soul”. It is a nice starting point, and can be improved (iteration is key!)
First of all, I’d check the content structure. Try to answer all the most important customer painpoints, and than write them in a positive way. For example if the painpoint solved is “A clunky process”, you’re"streamlining processes". Try to isolate and highlight the unique selling points one by one, with a positive spin, and turn them in sentences of approx 80 char. All the benefits of your solution should be there. Is great that you embed your tool to answer your own FAQs but don’t expect people searching for information mainly there, there’s too much all packed together to read for a first time visitor.
Speaking about visual, try with one font, a basic grey scale to set right contrasts in place, and make the layout a bit clearer. To do so, you can pick websites you like to take inspiration, no need to start from scratches (designers does that too, me included)
Than colours can be added (I’d say a couple max in different shades). You’ll find your way to personalize it.
I’d suggest also some imagery or attractive animation, visual or claim on the above the fold area, as that’s the main relevant area to get visitors attention and interest.
These are just inputs based on this post, I don’t know the full context (if you already have customers, the product history, etc.) so they are a bit generic.
Hi! The tool is useful, the overall website lacks a bit of “soul”. It is a nice starting point, and can be improved (iteration is key!)
First of all, I’d check the content structure. Try to answer all the most important customer painpoints, and than write them in a positive way. For example if the painpoint solved is “A clunky process”, you’re"streamlining processes". Try to isolate and highlight the unique selling points one by one, with a positive spin, and turn them in sentences of approx 80 char. All the benefits of your solution should be there. Is great that you embed your tool to answer your own FAQs but don’t expect people searching for information mainly there, there’s too much all packed together to read for a first time visitor.
Speaking about visual, try with one font, a basic grey scale to set right contrasts in place, and make the layout a bit clearer. To do so, you can pick websites you like to take inspiration, no need to start from scratches (designers does that too, me included) Than colours can be added (I’d say a couple max in different shades). You’ll find your way to personalize it.
I’d suggest also some imagery or attractive animation, visual or claim on the above the fold area, as that’s the main relevant area to get visitors attention and interest.
These are just inputs based on this post, I don’t know the full context (if you already have customers, the product history, etc.) so they are a bit generic.