I had a great external team drive sales perfectly on a platform. The problem was … margin dropped as we strapped on additional marketing costs and volume had to scale up to meet profit/risk expectations. Volume didn’t scale enough to justify risk and reward.

No volume scale meant it all got shut down.

Staring at the top line is great but tracking margin while scaling is key. Understanding you need cash flow and a safety cushion is important.

Interested

It’s important to learn from this and move on as quickly as possible. It’ll probably be noisy and you’ll lose friends but… Lesson learned.

Friend, you can always lower the price once you’ve found your high water mark. Once you go cheap it’s tough to walk it back up. Wifey is spot on…you feel out your price point from the top down.

Franchise is a loaded word…backed by tons of legal stuff…so don’t even mention franchising until you’re ready. Take a key person in the East, make’m VP and get ur ass out West and fire it up. Stay in control of it all. If business model is multi+state proven…more value to you.