I got a bad review on google. Someone claimed they called our office and no one answered. He was offended that he got our voice mail and didn’t leave a message. He was most likely looking for services we don’t offer. I replied to the review apologizing and offering to set a call time and kindly suggested we don’t offer the services he’s looking for. I also appealed to Google under three grounds that he wasn’t a customer. Google rejected our appeal and he never contacted me.

Cest la vie? Not much you can do about bad reviews. You have to foster enough good reviews to overwelm the bad.