Definitely networking, as you mentioned, but for me that also includes Instagram. I know so many other local vendors on there, and inevitably they’ll post events I hadn’t otherwise heard about. Start following those event and festival accounts as well, and the algorithm will soon inundate you with ads for more of the same (even though many will be outside of your locale, researching them can help with additional leads.) Your results may vary based on what size community you live in, but this largely works well for me.
Definitely networking, as you mentioned, but for me that also includes Instagram. I know so many other local vendors on there, and inevitably they’ll post events I hadn’t otherwise heard about. Start following those event and festival accounts as well, and the algorithm will soon inundate you with ads for more of the same (even though many will be outside of your locale, researching them can help with additional leads.) Your results may vary based on what size community you live in, but this largely works well for me.