Whatever you can do, just do it. Out of 1000 people you reach, at least you have 1 customer. Then go reach out to 10000 people, you will have 100 customers for yourself.

I would look for other supplies and try to expanding on selling other stuff like Christmas decorations and gifts, toys. It may work for other holidays like Valentine, Mother’s day, etc. Things happen and all we can do is adapt to the situation

There are several factors to consider:

1. Are your drinks taste good? Be honest to yourself or you can bring as many people to taste and listen to them. You can see if most of your customers are new and not many of them are return customers, then you need to fix the quality first.
2. What is your reserve budget? If you can last on loosing money for a while, then take a deep breath and try with all marketing methods and solutions, otherwise you have to cut lost.
3. Talk to the franchiser, they will help with their marketing tools, you have to pay for it. Back to #2
4. What is your Unique Selling Point? The taste of the drinks are equally good between two Boba teas, why Customers like yours, not the other? You have to determine that and focus on it.