Here’s what I think I’ve read in summary. Located in Turkey, customer pool of 300-400, Tuesday nights are busy on Latin night. Another poster suggested a promo to survey patrons, I suggest surveying your Tuesday night crowd. What if your niche is Latin night and simply offering it on Thursdays adds one more busy night?
Next off, with it being a tourist town, crowds follow crowds. Most tourists don’t have each other’s contact so they’ll return to letting places. Find out where the tourists are staying, if they’re in hotels then try to strike deals with the travel companies. It’s then who tell the tourists where to go. Put on a deal or event for them on the first night they arrive. Given its a small town, see if there is a pattern - e.g. people generally arrive on Saturdays and Wednesdays… If a pattern is spotted then plan your nights to capture them here.
Consider using PRS, these are staff who bring people in. You said you’re on a popular street so have boards with daily signs.
Next, put your prices up and offer a happy hour around the hours people go out. This way, you make more money and you might entice the early crowd. Then make sure your music is not too loud, if your crowd is 20-50 year olds… Half your crowd want to chat and the other half dance… Find the middle ground.
Here’s what I think I’ve read in summary. Located in Turkey, customer pool of 300-400, Tuesday nights are busy on Latin night. Another poster suggested a promo to survey patrons, I suggest surveying your Tuesday night crowd. What if your niche is Latin night and simply offering it on Thursdays adds one more busy night?
Next off, with it being a tourist town, crowds follow crowds. Most tourists don’t have each other’s contact so they’ll return to letting places. Find out where the tourists are staying, if they’re in hotels then try to strike deals with the travel companies. It’s then who tell the tourists where to go. Put on a deal or event for them on the first night they arrive. Given its a small town, see if there is a pattern - e.g. people generally arrive on Saturdays and Wednesdays… If a pattern is spotted then plan your nights to capture them here.
Consider using PRS, these are staff who bring people in. You said you’re on a popular street so have boards with daily signs.
Next, put your prices up and offer a happy hour around the hours people go out. This way, you make more money and you might entice the early crowd. Then make sure your music is not too loud, if your crowd is 20-50 year olds… Half your crowd want to chat and the other half dance… Find the middle ground.
Good luck