I can understand the wife’s hesitation. Honestly I’ve seen it happen before. Entrepreneurs can sometimes be so caught up in “everyone fails but keep at it and eventually you’ll be right”. The problem with that thinking is, we never really hear about the ones who are never right. If OP is on his 7th business idea with nothing to show for it, and is acting on emotion, then that’s a different story than just getting started on a well-planned calculated risk. My BIL is like this. Undying faith that eventually he will hit the jackpot and has started a bunch of online businesses and is now getting into trading shitcoins.

There’s not nearly enough information in OPs post to decide whether his wife is correctly hesitant or not, so we can’t really judge either way. Seems like most commenters agree here agree on that.

It’s a powerful sales tactic that you don’t see much of really. I’m in sales, and I’m much more likely to get a response to “can you meet on Thursday at 3pm” versus “let me know when you have time later this week”.