The nicer car is great, but any small scale business with a differentiator that revolves around undercutting everyone on price likely won’t succeed. 1) you’ll never make enough money; 2) you’ll get poor quality customers.
At $5 a trip, to make $100K gross, you need to do 20,000 trips. That’s 55 trips every single day of the year. And then you need to subtract all of your expenses.
It’s not a sustainable model. You’ll burn out.
I’m at the tail end of an earnout an on track to hit just under 50% of the theoretical max. It’s more than I thought we’d do and will be a nice chunk of change. We wrote very clear terms into our agreement.