Not exactly an idea I heard but the company Juicero. Silicon valley start up that planned basically to be the Keurig of juicing. Their business model was built on selling $400 appliances that only worked with vegetable pouches they produced. A couple months in someone in the media demonstrated that you could just open the pouch and squeeze the juice out with your hand without needing the machine. The business tanked immediately after. The idea of immediate juice isn’t bad but the way they went about it was abysmal.
Not exactly an idea I heard but the company Juicero. Silicon valley start up that planned basically to be the Keurig of juicing. Their business model was built on selling $400 appliances that only worked with vegetable pouches they produced. A couple months in someone in the media demonstrated that you could just open the pouch and squeeze the juice out with your hand without needing the machine. The business tanked immediately after. The idea of immediate juice isn’t bad but the way they went about it was abysmal.