I do freelance marketing work for pre-PMF startups. Paid marketing is a great tool for them to test their offers. As long as it is not your primary mode of getting customers at an early stage, you are doing good.
The problem with paid-marketing for pre-PMF startups isn’t that PMF must imply organic growth (because what is organic after all? Is SEO really organic?).
The problem is that at that early a stage, you want to be investing in the product to build the right solution and identify the right problems. Growing revenue should not be the focus. That money is better invested elsewhere.
I do freelance marketing work for pre-PMF startups. Paid marketing is a great tool for them to test their offers. As long as it is not your primary mode of getting customers at an early stage, you are doing good.
The problem with paid-marketing for pre-PMF startups isn’t that PMF must imply organic growth (because what is organic after all? Is SEO really organic?).
The problem is that at that early a stage, you want to be investing in the product to build the right solution and identify the right problems. Growing revenue should not be the focus. That money is better invested elsewhere.