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Cake day: October 30th, 2023

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  • You could also consider adding a “price match guarantee” or something similar. Offer to refund any price change in your store for 14-days or 30-days or whatever time period to at least save the hassle to you of them returning & re-purchasing. It also helps customers buy more confidently if sales are common in your store since they know they’re eligible for any upcoming discounts

    If you really want to cut it close, you could do the refund as an in-store credit rather than a direct refund, but I’d tread lightly depending on your relationship with your customers. The in-store credit is easier to pull off if you also have a restocking fee because the restocking fee deters the return & repurchase cycle