The biggest roofing company in my area has a whopping 17 google reviews and they have 150 employees and roof everything from a house to a million sqft warehouse. The biggest fab shop in my area has less reviews than that and they’re operating at 300 plus guys and are booked over a year out (personally know them). You’re putting way too much stock into google reviews. I’ve never picked another contractor based on their reviews, it’s always been word of mouth from someone.

Any equipment or real estate involved? And a 3 yr non compete is nothing, it’ll go by faster than you think. Being a roofing company with 14 guys, probably 4 are good hands and the rest you could find at the county jail so it’s not like they’ve got specialized degrees (source a construction outfit that roofs).