Maybe their production or warehousing system needs to catch up. Maybe they met some internal goal and need to restructure or hire more people.

Just put “brand” or “company” or some other generic word at the beginning or end. The .com matters way more than the actual domain words.

You should definitely get an EIN it’s cheap and fast as long as your state registrations are in order. You don’t want your SSN flying all over the place.