Just give him a basic direction without reveling the actual part of your strategy.

Don’t talk too much technical about your content feature etc. Show the value, show the profit, and give them solid reasons. So solve their problems or help to achieve their goals.

Network with the people who need or can benefit from the video content that you provide. Connect new people every day, engage them by providing insightful content, and answer their questions, Lots of content actually. Choose only one platform and crush it.

Create content that psychologically attracts your customers. The only goal is not just getting views, but rather getting sales and leads. "Quality content, consistency, " these all are avrg words anyone can tell you.

First figure out the problem (why you’re not growing)
Connect with your target people
Deeply watch them
Note some of their problem
Dont start talking about it, get help from AI
Ask AI to give you some trigger lines to attract them into your topic
Hook them up (because the AI in trained, it has lots of data, so use them)
Plan the content, actually play the game with content and the customers brain
You will get maximum results in less effort
Hire someone professional