• What Self-Made Millionaires Really Think, Know, and Do (written by two self-made millionaires). I never hear this one recommended and it’s great. It will never go out of date.
• Never Eat Alone on the importance of relationships to all businesspeople
• The Entrepreneur by Heinecke
• Rework. Combination of common sense and very unorthodox advice from the Basecamp guys. Embraces small businesses.
• Zero to One as others have said. Argues for creating monopolies (literally). It’s good to read this one and Rework together for two different perspectives. Critical of small businesses.
• Launch by Walker on email newsletters that you can monetize. Embraces small businesses.
• Crush It by Gary Vaynerchuk. Embraces small businesses.