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Joined 1 year ago
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Cake day: October 27th, 2023

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  • the big issue you’ll face is you’re pursuing a cost advantage for a product people buy because it’s luxurious. and unlike things like sweaters that are $300, most people can afford to splurge a bit on fragrances because they wear them so infrequently. like i bought a $400 bottle (far above what most people are paying, i bet) 3 years ago and i still ahve maybe 70% left. and when you look at what’s probably the more common situation, someone is probably spending $50-150 for a product that will last them years. Most people can afford that.

    bottom line, you should first look to do research on how large/unmet demand for discounted fragrances is.

    And as someone said below, people, even people from the middle east i imagine, don’t associate the term ‘arabian’ with luxury and style. which is problematic because, lets be honest, luxury goods like fragrances are like 80% marketing. it’s more about the space it occupies in someone’s mind than it is how effectively and demonstrably it solves a problem.