Everyone says to build a good business you have to find customers pain points and solve that
Like with anything, there are exceptions. Who knows how hard it would be to get something like Coke to succeed today? It’s not to say it doesn’t solve problems too, but that’s not why people buy it at this point. It’s a part of the culture and passed down generations. Any product in Coke’s shoes would be a smashing success unless it was going extinct, like fax machines.
The advice you mentioned is mainly so when starting a new business, you’re not having to convince people in a way that won’t really get them taking their wallet out to buy what you’re selling, but instead looking for people with a problem and some urgency to solve it, and solve it for them with your product/service. Because if you’ve got that, you don’t necessarily have to be good at two of the hardest things to master in business, sales and marketing.
Like with anything, there are exceptions. Who knows how hard it would be to get something like Coke to succeed today? It’s not to say it doesn’t solve problems too, but that’s not why people buy it at this point. It’s a part of the culture and passed down generations. Any product in Coke’s shoes would be a smashing success unless it was going extinct, like fax machines.
The advice you mentioned is mainly so when starting a new business, you’re not having to convince people in a way that won’t really get them taking their wallet out to buy what you’re selling, but instead looking for people with a problem and some urgency to solve it, and solve it for them with your product/service. Because if you’ve got that, you don’t necessarily have to be good at two of the hardest things to master in business, sales and marketing.