Financial Insights for the business owner without a CFO

We’re building https://scenicanalytics.com/ to help small business owners with financial analysis and provide ongoing insights.

Fair. Except I’m attempting to understand if there is pain and problems for founders/ceos of their companies when it comes to cash flow management. And using that understanding to build a business solving that pain. So, different intent, but your comment is making me think my approach. Thanks~!

Testing hypotheses prior to building is the name of the game. Build after I understand the problem space better. So, my question is really centered around cash flow and what issues founders/ceos have when thinking about it for their businesses. That’s all!

Read through all the comments here and there is a lot of food for thought.

My suggestion is to focus on the 3% that are active users. Those are your customers. This high churn rate as others summarized means you have two cohorts of customers.

Group 1: one time hit. Need it. Found it. Used it. Moved on. Package this as a $50 for 50 hours or something. Whatever the bounds are. And use that to gain usage and exercise the saas.

Group 2: repeat, active users. Go talk to them. Who are they? What we’re they doing before you came along? What if you shut down tomorrow?

The group 2 customers are your market. The others are your testers.

Good luck!

Exercise is a must. Eating healthy and dedicating time to walk the dog… Also, I’ve been leaning on other founders (and friends) and while it’s not commiserating, it is helpful to have that support group who can see the light through the clouds sometimes. I think others would benefit from that if they’re not already. Maybe I’ll start a members-only group or something.