I created a high fidelity interactive model that I polished as much as possible, sat down with my target users, pretty much pitched them the idea, showed them the model and the pricing strategy and got them to sign a LOI that stated that if this was commercially available at a price of x$ they would sign on. I proposed free usage of the platform during our testing phase in exchange for feedback as well as a preferential pricing on commercial launch for LOI signees in order to incentivize them to sign on and demonstrate traction. I calculated the ARR that those signees would represent and went out for financing with guaranteed ARR before even launching developement.
I created a high fidelity interactive model that I polished as much as possible, sat down with my target users, pretty much pitched them the idea, showed them the model and the pricing strategy and got them to sign a LOI that stated that if this was commercially available at a price of x$ they would sign on. I proposed free usage of the platform during our testing phase in exchange for feedback as well as a preferential pricing on commercial launch for LOI signees in order to incentivize them to sign on and demonstrate traction. I calculated the ARR that those signees would represent and went out for financing with guaranteed ARR before even launching developement.