Anytime is an ok time to walk away.

But equally, some of the most ambitious, successful and inspiring founders I know thrive of constantly being knocked down and getting back up again.

The number one key characteristic of a successful founder is resilience. I’ll fight anyone who says different.

So I would frame it like this:

If you quit now, how would you feel about that in 10 years time?

Vs

If you kept going, tried your absolute hardest and then failed, how would you feel about that in 10 years time?

Keep the vision long term.

If you ever want to talk this through, HMU. Helping founders through hard times and time of doubt is part of what I do.