There are really only two ways to make profit in a business.

1. Do what you do, better (Controls/Efficiency Gains)
2. Do more of what you do (Sales Gains).

If the employee can’t realistically achieve sales gains, then it makes sense to get efficiency gains from them–and that is what monitoring purports to achieve. If a company has given up on sales gains, efficiency gains are something they can target.

Some people sell products.

Some people sell services.

Some people sell dreams.