I ran a salon for over a decade. Here’s my advice that worked for me for years when I had newer girls. Run an inactive client report. Find every single client who has dropped off and send them a personalized text- you can type one into a note and copy it and personalize it. Let them know you have a new stylist who is x% off through Dec (must have a deadline) and she has just a few openings left if you would like to get in and get your hair freshened up for the holidays. Let them know your stylist is trained by your personally, or has their color formula you did for them, etc. Since you are busy, you can have your stylists go down the list and each do 5-10 texts per day. To me, this is better than paying for marketing because these are clients who have already known and liked your salon and maybe just got off track and have been thinking to get back in but just haven’t made the appointment. My other option is a referral contest. Now through Dec only- current clients get $x off their next service when they refer a friend. Each referral puts them into a drawing for a really beautiful, huge gift basket of retail products valued at $X. Way cheaper than $500, and referrals are always the best. And finally, ask every single client to leave a google review. Ask them personally and then text the link.

I’ve only experienced this once, but same outcome. The customer SIGNED FOR the package. And PayPal still refunded them because they opened a claim saying they didn’t receive it. Luckily scammers are very few and far between. But it sure stinks when they get away with it.