Yeah, that was my first thought. If that’s the case, then it has been one month away from closing up for the last ten years.

The drop-off started before that and it’s not solely because of student loans, although it is a factor for many.

Lots of layoffs happening, basic living costs shot up and people pulling back sharply on spending.

Unless they are running a Supercuts or some kind of lower-tier salon, the hard part about offering incentives is your customers get hooked on them and devalues the business when things pick back up.

I was laid off a few months ago and applied for the SAVE plan, which set my student loan payments at $0 for the next year. It’s just kicking the can down the road while interest accumulates.

Better start putting covers on those TPS reports.

Surprised the bakery hasn’t offered to break the cake cost into four easy payments with Affirm or Klarna.