Take a month off and don’t think about it. Come back and look for something to sink your teeth into again. Just stay curious and you’ll find it.

I’m in a similar boat financially. Being in this middle zone of so much, but not enough to stop, is a strange place. All you can do is keep going and decide if your next goal is to make enough to stop working, or to reach some new height.

I have the easiest solution for you. Every new customer that comes in, try to raise your prices 2-10% and see how they react. That would tell you how to set your prices. People pay for security and peace of mind and can be willing to pay more for a good vendor, but large customers will just try to fight you on price. Part of sales is convincing them why they need you, and that your price is your price.

Ultimately you want to serve the smallest amount of customers for the most amount of money. you can provide more value to those customers than you could if you had 2x the customers.

In short, prices should always be inching up.