I have a close friend who decided to invest in a movie. The trailer came out well and lot of people started talking about it. The problem was he had already paid more than budgeted for the production of the movie and was very hesitant to spend more to market it. The movie was not getting any close to being released. Then he slowly started spending. First 10k, then an additional 20k… He finally got the traction he wanted after spending close to 200k.

He made what he invested back by selling the movie to OTT and a production house. The production house launched the movie in 200 screens to start and went on to release it in 500 screens. they made the real money.

Finally after all the turmoil, my friend is very convinced now that he will never ever do this again.

Hope this helps!

What if this partner who is taking you to market decides to use someone else or wants a unfair gain from you? Do you have other options besides him?

It’s a general thought process and usually guys who say that are ones who are never deeply involved in building businesses.

You define how soon you want to be profitable and work towards that goal. No one else can tell you.

If they have constructive thoughts to help you succeed after your last time failure? Then take it, absorb it and make sure you do not commit the same mistakes.

If they are mocking you and humiliating you, then f*** them. Don’t give a shit to what they say! Work 10 times harder and make your next venture successful. All the very best!

I use quickbooks and currently at 7M annual revenue. Have a guy part time for book keeping though.