I dont give up, I move on to the next project. Maybe I’ll come back to the previous one with more experience, maybe I won’t. Every “success” is personal. Sometime succeeding in a project can mean just actually finishing it. Give it time to grow. Money and fame isnt always the path, only a few succeed on this one.

I think design is important if you know well your userbase. I changed my website/convention booth so it looks more “like me”, so my product is easy to reconize and people who are into my stuff find it easily. Sometimes it can take a while to find your own brand.