You are trying to do too many things and your coffee sucks.

Switch to a good roaster ie Sightglass or Coava and learn to do a good job of making it and you can build a loyal coffee customer base.

It’s either a unicorn in embryo form or it is not. If the latter discard and move on.

Pyramid schemes pay old investors with funds from new investors. Think of Social Security as an example.

That is a criminal enterprise and is not remotely the same thing as a popular culture of self promoting hacks whose primary source of revenue is monetization from advertisements on social media.

YMMV for building an app but if you can build a killer app it’s usually worth it.

Pourover tea.