Zoom out. If you understand business models, great. But do you understand human psychology? Go watch some videos longer than 1 minute.

Touché, I stopped giving advice to people, unless they asked or I was involved, because of that book.

They’re both customers because they’re both paying, one with money & one with time. In this case you’re a middle man & your job is to appease both parties.

How? If you had a few hundred, maybe a few thousand(dependent on store size) users that used your app you would have some swinging room.

So you need to either come up with a new strategy or pivot.

What I would do? Spitballing without knowing anything

• Get the first store onboard at no cost to them as a case study.
• If it fails, but the stores are still interested then you continue.
• Maybe you need to do that a few times.
• But if you could get a single store & use them as the incentive for more users, then that would do the trick.
• then you could sign more stores & get members simultaneously

This is a great book also.

• Against the Gods, the remarkable story of risk - Peter L. Bernstein
• Antifragile - Nassim Taleb

The reality is as long as the packaging looks good, the product can be subpar.

There’s always time to make it better, but it’s not a necessity if its profitable.

It’d be nice to have the complete product that performs amazingly in the beginning, but more often than not that feedback loop is necessary to improve it.

It’s an interesting catch 22. If its a good enough product then you don’t need to market it, is true to a degree. If we replace the word market with getting users / testers, then the feedback loop requirement is met & not only will the product improve but it’ll not need excess marketing.

🙏 the reality is that there’s a difference between watching videos, reading books, and taking courses. To truly learn you need to play the game. As he said fail fast. I started at 25, still in the amateurs. But I’m playing.