Wow! What an inspirational post! Thank you. I feel like I saw this post at just the right time. Are google ads viable for a company just starting out? With no reviews? So, I have just begun the process of starting my very own painting s-corp in Seattle area. Most contractors in this state focus on cheap bids for cheap work, so in that sense I really want to be different. I want to give brutally honest advice, only ever do quality work, with no shortcuts. I know if I can obtain leads I can sell them on my quality. But I am worried that I will get clicks that I have to pay for and they will see I have zero reviews and not even give me the chance to make my case. Any advice would be greatly appreciated. Thank you again for inspiring the community with your journey.