Nothing. I figure my niche and start the business without an investment first

People are cheap and expect perfection. They either cut lawns for $20 a yard in high school and can not believe you want $75. Or old people who used to go pick up every leaf within 10 minutes of it falling.

Do not offer to bag the grass because unless you have a dump truck it takes a while to drive to a place you can dump it. And even longer to shovel it out of the truck.

Figure your hourly rate. Figure drive time and cutting time to give price. And people WILL complain. Just do an awsome job in a timely manner and your name will spread

Expect to lose your weekends when it rains. And do not lower your price