There’s a lot of things that you can do to increase your credibility:
- The light text over the photo of the house is almost unreadable. If it’s meant to be read, make it readable.
- Aside from “Woman owned” and a Tim@ email address, you don’t talk about the people in the business. All business is based on human to human interaction, whether you’re one person or ten, be proud of your people and use that to build trust. Pay a decent photographer to get it done right first time.
- The logos you have for Nextdoor, Google, Buckhead Reporter etc, aren’t styled correctly and don’t do anything. If you have genuine review scores, put them on the page. If you don’t, removed these logos until you do.
- No case studies or before and after photos. Show me the work you’ve done and social proof from happy customers. Don’t give away a gutter cleaning for free in exchange for testimonial, just ask a paying client if you can take photos, and get their feedback. Afterwards you can reward them with a discount for their next cleaning.
- Your CTA (call to action) buttons are confusing. You use “Schedule a service”, “Sign up”, “Let’s do this”, “purchase”, “subscribe” and elsewhere “sign up” again, to sign up for emails and discounts. What is the ONE thing you want your customer to do after they’ve looked at your website? Adjust the CTA to match that action.
- speaking of discounts and newsletter type emails, why are you giving away money before you’ve even started? Why would I want emails from a gutter cleaning service? Focus on your core business and know your worth.
- Speaking of your core business, you make the classic mistake of making your headline about you, instead of the value you deliver to the client. As an example: “Your gutters professionally cleaned starting at $180” - tells your client what they get and for how. much. It’s that simple. The more confusing you make this, they more work your client has to do to figure out what you do for them.
- The stock graphics on the store and product page are a huge turn off, and the layout of services are overwhelming. Use photos or images that represent the service. Start with one row for the single story home options, put the two story home options on the next row. I don’t know what you mean by “large home”. Be specific.
- For a two story home, it’s 240 for one time, or multiples thereof for multiple times. What’s my incentive to sign up for a recurring service that costs me the same as a one time service? If you’re going to give discounts, this is the place to do it. e.g. 240 once. 230 x2 for twice yearly, and 220 x4 for quarterly. What about tax?
- You don’t have any form of privacy policy or terms and conditions on your site. Get this fixed asap so that people know who they’re dealing with and you’re legally covered if something goes bump.
- Speaking of which, you do have liability insurance, right? Tell your clients that.
- I have no idea what payment options you offer, despite having clicked through beyond the purchase button. If your provider accepts credit cards, paypal, venmo, etc, make that visible from the front page all the way through to the payment moment.
I’m sure there’s more, but this is enough to keep you going for now. Good luck!
Assuming you still don’t have the product in hand, there’s no way I would be running a black friday sale at the same time you *hope* to be shipping to your pre-order customers.
That’s a recipe for 400 extremely unhappy customers, when your first customers should be the most delighted ambassadors for your product and company. They’re already cutting you slack for the delay - don’t make them feel like idiots on top of this.