It might also depend on their margins. If the $50k of revenue isn’t likely to lead to repeat customers and they only have 10% margins, then that advertising chewed up 2/3rds of their profit.
You did say they were “incredibly happy” so maybe it was profitable new revenue.
It might also depend on their margins. If the $50k of revenue isn’t likely to lead to repeat customers and they only have 10% margins, then that advertising chewed up 2/3rds of their profit.
You did say they were “incredibly happy” so maybe it was profitable new revenue.