I work 6 days a week at my day job (usually until about 7pm at night), and in the evenings and on my one day off we run our business. My wife also works full time, but she’s “only” 40 hours a week, so she’s able to help in the afternoons while I’m still at work.

Fuck everyone who plays into the whole hustle/grind culture. This shit is NOT fun. This shit doesn’t make me more “manly”. This shit is not admirable. It’s fucking stupid, it’s a lot of work, and it’s a great way to make me start hating the industry I’m in.

Having said that, if I don’t work my ass off getting this business to be extremely successful, then I’ll never leave this 6-day-a-week job. The pay is too good and there’s no way a 3-time felon like myself can land another six-figure job elsewhere working less hours.

So our business is my current exit plan. This time last year when we were getting everything off the ground it was brutal. There’s so much planning that goes into properly launching an ecommerce operation. But, we have our first year behind us and things are going really well!

Again, it fucking sucks. Like, it suuuuucks to have this schedule. But I know in 5 years I’m going to be so glad I took the time to do this now.

Keep it up man! I used to do A LOT of cold emailing/cold calling and attorneys, realtors, and insurance agents were the hardest ones for me to land. BUT they were also the most profitable!

and find a way to let people sign up for alerts. Ex: “Alert me when the cost to rent this movie on Amazon falls below $3.99”

Affiliate links + pricing alerts = OP has their $300/mo covered

Extremely subjective and varies between industries, products, target market, etc… Stop overthinking it. Just get to the launch phase and worry about the rest later.

There is no one-size-fits-all approach for “Where should I advertise?”

We have no idea what you’re selling, we have no idea who your target market is, we have no idea about anything. Advertising is such a massive, volatile industry, especially when running paid ads online, that any advice anyone gives you despite the lack of info in your post should be taken with a mountain-sized grain of salt.