Was at a bar with a winery owner at a neighboring table talking to his investors. During the craze of bottles of wine from Italy being submerged in the ocean and then having them sold with sea shells still attached to them, he suggested that they submerge barrels of wine into the local lakes as an equal selling point. I would have loved to have been there to watch the pressure implode the barrels as they were being dropped into the water.

Needless to say, he is out of business now.