me and my wife opened our smoke/vape shop a few years ago and sales were doing AMAZING. we had a smokeshop open up a street over from us last year and our sales have plummeted because they have prices set so low that they make probably a buck or 2 off their disposables. i’m at a loss right now, my customer service is top tier. we do giveaways, discount days, a loyalty program but I know im not doing everything that I can. our facebook and instagram does really good. I need to find a way to get more people in! any suggestions? thanks in advance!
Some thoughts:
- Paid advertising
- Some campaign that could have a lot of organic reach on social media
- Differentiate with different / higher end products / products that last longer / have better taste / better vape hardware
- Ask customers for reviews on google, maybe offer them something in return
- Run some crazy promo to get people in the door
It helps to think of it like this:
- How can I bring in more customers?
- How can I have customers buy more often?
- How can I increase the amount a customer spends when he buys?
In your case, it sounds like you are focusing a lot on existing customers, but not so much on new customers. Who are your customers? What do they do? Where do they hang out (online and in real life)? What kind of people are they? That should set you on a path to find more.
Thank you for the perspective! I spend alot of time jotting down ideas with a pen and paper but rarely ever I get ideas from others