We are new to the industry and our competitors are charging 3x of our amount. So should we raise our pricing or continue with less pricing to accquire more customers?
I feel less is good, but feeling that are we loosing some amount where the customers are already ready to pay.
What is your plan.
Both are viable.
You can first grow bigger then sell more expensive Options later to that bigger audience.
Or you can just charge more for less customers but probably will also have less cost to manage and get them.
The best answer to this is: IT DEPENDS
You gotta do the calculations and add the 5y and 10y strategy to it.