I own a couple businesses, and one which is a niche construction business is taking off. As in it is growing so fast I may need to actually hire full time employees… which I also dread.
Yesterday, I received two phone calls and both asked if I had a website. To keep costs down, I have not had a website built, but I guess that needs to change. On the other businesses, the websites are built but no one looks at them from the monthly emails I get on who has been to my site. Now, people are looking for this business.
For those who understand, I’m in that growing stage where I need to spend money to grow, but I don’t want to risk the spending in case something may happen. Websites, needing to upgrade my business apps, ordering large amounts of supplies and employees.
I guess I’m just taken aback by how odd people have been due to a lack of websites when I have never had anyone really look before. Which now I’m up at the witching hour doing estimates, invoices, and now checking on at least a static website maker.
I have heard of GitHub, but does anyone recommend any other static website making types? Any help would be appreciated.
A basic website is fairly inexpensive and will do much more for your business than other marketing channels. A simple well-written one-pager / landing page will surely do the job to start with.
I’m always a little taken aback when business owners say that they don’t have a website. Your website is your online real estate. You control what’s on it, the layout, the design, the copy, the lack of ads, etc. Moreover, if you keep adding quality content, you can build your brand and your authority in your niche or sector. You’re also not subject to changes in social media algorithms messing about with your visibility.