I own a couple businesses, and one which is a niche construction business is taking off. As in it is growing so fast I may need to actually hire full time employees… which I also dread.
Yesterday, I received two phone calls and both asked if I had a website. To keep costs down, I have not had a website built, but I guess that needs to change. On the other businesses, the websites are built but no one looks at them from the monthly emails I get on who has been to my site. Now, people are looking for this business.
For those who understand, I’m in that growing stage where I need to spend money to grow, but I don’t want to risk the spending in case something may happen. Websites, needing to upgrade my business apps, ordering large amounts of supplies and employees.
I guess I’m just taken aback by how odd people have been due to a lack of websites when I have never had anyone really look before. Which now I’m up at the witching hour doing estimates, invoices, and now checking on at least a static website maker.
I have heard of GitHub, but does anyone recommend any other static website making types? Any help would be appreciated.
Speaking as a consumer as well. I recently went with a private health business because they had a website build that detailed and explained their services and what to expect. It gave them more authority in my eyes as the rest of the other businesses didn’t have an online presence and barely any reviews. In my eyes the website declared credibility.
I get that. The issue is that there are sooo many fake websites fir my type of niche construction. And most if them are fake.
This business has done really well via word of mouth. Like extremely well. I guess I just was hoping not to do a website.
Mytake on this is you actually don’t really need a website. If only a few of your clients are asking you to check you out online, but the majority are ok without looking at a website, I think you can still expect continued growth through word of mouth. I would actually double down on word of mouth if you aren’t already doing it, such as offering a referral fee and video testimonials with client’s consent to be used for marketing purposes. You can also ask satisfied clients to post on their social media maybe for some sort of incentive and leverage their networks even further. Also taking before and after pictures and having a collection of them to showcase would be pretty beneficial.
But yeah if I were in your shoes if only two clients called me asking for a website, building a website wouldn’t be a priority but it would be in the back of my mind to do at some point down the line as a MAYBE when revenue is higher.
So a one pager. Fill it with testimonials and then put your phone number on it and say: I answer anytime.
Maybe a couple hundred bucks tops.
This. Grab as many testimonials you can and make a mosaic of photos with captions.
You don’t need much. A simple Wordpress or similar will do fine. If you do the IT right you will gain much and see profits increase significantly