I thinks it’s the content. Besides the design, content is the most important thing on a landing page because it is the only thing that decides the customer journey and help them decide what to do.

Creating high converting copy

Making sure that my messaging is perfect. I know what I want to tell my customers, I know how I can sell my product to them, but bringing them out as sentences that deliver my point perfectly is something I always struggle with.

Copywriting - the words have to be framed in a way that the user actually finds the product valuable and finds it as a solution to his problems.

It can definitely take some mind and time to get that ready

Producing the copy

The design of a landing page is hard for sure. But using a design system (like TailwindCSS, daisyUI, etc.) or event templates simplifies things compared to manually writing CSS styles.

But for me writing good meaningful texts is even harder than design. Of course, the design has to be eye-catching, but if visitors doesn’t fully understand what your product does from the text, it’s a catastrophe. Also, texts should not be too long cause nobody will read them. Thus, I first write the initial text, then simplify it over and over again, Then show to multiple mates to get the feedback and fix parts that they didn’t understand. Sometimes remove ambiguous sentences, sometimes add extra explanation.

Writing the copy… hands down.

I tend to want to put too much info in it.

It has to be short, concise, and persuasive. Sometimes I mindfuck myself and somehow think if I add more info, it will be more persuasive.

Condensing it is really an art.

Arranging the sequence of the sections is one of the most stressful thing.