I’m planning to start an outdoor brand. Mostly focusing on backpacking, hiking, travelling and similar outdoor sports and recreations.

My current plan is to outsource manufacturing. Make the designs myself and work with 3rd party producers to create the products I design

How does this work practically? Someone who did something similar and is willing to share some tips and tricks? Where and how do I sell these products? Do I create an online store? Or do I present my product to other online stores? Do I start selling on marketplaces first?