Those with one or more businesses, how did you get a perfect idea to just click. Did you have to think about it? were you just chillin like a villain and it just popped out of nowhere? Or did you just try multiple ideas until you found one you liked?
In my opinion it does work. You just need to be open to multiple ideas and only choose the best ones.
For example I went to Thailand and saw the popularity of rolled ice-cream.
In my country that doesn’t exist at all. Rolled ice cream uses the same phycology as subway meaning there’s a huge opportunity in my home country to capitalise on it.
You just need to look harder and be open to things that may seem unconventional