This site is terrible. I had to click through 2 popups just to have access to the site (the vaccinated one and the email one). I assumed the vaccinated one was for cookies at first. I get the gimmick, but I think it will work against you in the long run. The actual site UI itself is fine, but the content is not.
Also, you’re about 2 years too late to try to brand based off vaccinations, it hasn’t been trendy for a long time, and it’s somewhat cringe worthy.
I can’t figure out what your site is about. There’s a header that mentions a non profit, I couldn’t find any description. You need an about page. My best guess is you sell pro vaccination merchandise?
Also, I think your products are quite ugly. It’s really easy to brand an article of clothing nowadays, and it’s a highly competitive space. You’re selling cheap looking products at a premium - 32 dollars for a t shirt? Yet your product photos are poorly photoshopped text on a stock photo?
You needed the momentum of all the mum’s bragging about getting double boosted or whatever that died 2 years ago. Maybe you have some more work to do to implement your idea that I don’t see, but I think this is one of those ideas that you just need to put down.
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How much was it?
The banner hurts my eyes and 33% of the viewport is wasted by the top barWTF is this, did you even do any (market) research that this is something people actually want?
Failure is imminent, please take your losses before spending any more money whatsoever. Consider spending a few more years researching.