Thinking of marketing and ways to stand out, and I was thinking a square, black business card would be a great way.
Close family and friends have supported the square, another entrepreneurial friend said go with the conventional rectangle.
Thoughts?
Thinking of marketing and ways to stand out, and I was thinking a square, black business card would be a great way.
Close family and friends have supported the square, another entrepreneurial friend said go with the conventional rectangle.
Thoughts?
I can see both sides of the argument here. Square business cards can definitely stand out and make an impression - they’re unusual, they can be elegant, and they have a certain novelty factor. On the other hand, they don’t fit in a wallet or business card holder as easily, so people might be more likely to lose them or throw them away.
Remember, the goal of a business card isn’t just to be memorable. Its ultimate function is to provide your contact information in a format that’s easy to store and retrieve. If form hinders function, the unusual shape might not be worth the trade-off.
That being said, to stand out, consider other factors like the quality of the paper, the design and color scheme, or even the finish (for example, a matte card will feel different than a glossy one). A well-designed and high-quality rectangular card can leave a strong impression too.