I started a home cleaning business 3 years ago and it’s not profitable. It’s an easy entry business so there is too much competition and it’s difficult to differentiate in this type of business. Everyone claims they provide a quality service. The worst part is that most competitors are using low prices to compete-so a race to the bottom. Looking for advice on how to salvage this?
If you compete on price you will lose. It’s true in almost every industry.
I would focus only on upper middle class people. They will pay well for good service, which means show up when you are scheduled, clean everything, don’t break anything, leave them alone.
And while they have money, many are still looking to save where they can. So offer them one free cleaning for each client they refer, but make it a caveat it has to be someone in their neighborhood. That way it will be a pricier job and be someone in a similar payrange.
Competing on price is the worst thing you can do, so never do it.