I started a home cleaning business 3 years ago and it’s not profitable. It’s an easy entry business so there is too much competition and it’s difficult to differentiate in this type of business. Everyone claims they provide a quality service. The worst part is that most competitors are using low prices to compete-so a race to the bottom. Looking for advice on how to salvage this?
Stand out. Differentiate yourself. Eco friendly cleaning for example. Stand out in terms of quality of service. Try promotional mail / offers and discounts. When free, do cold calling, emails and telecalling to get leads and business.